Saturday, August 6, 2011

Canzine Ad Campaign

I am working with the wonderful people at Broken Pencil magazine for their Canzine 2011 advertisement campaign. This is a magazine ad, and we'll have a completely new image for the posters around the town. Canzine is one of my favourite events, and I am very honoured and excited to take on this job. Check out Broken Pencil's brand new pimpin' website!

Thank you Benjamin Rivers and Sean Martindale for all your help. :)

This year's Canzine theme is piracy. I pictured digital piracy. I painted circuit-looking board with resistors and chips. Animal paws and a tentacle are grabbing/stealing whatever they can. It's a playful way of showing illegal data downloads. I must admit. I was listening to TRON: Legacy soundtrack a lot, while painting this. I love the movie, it makes my heart swell! I love the soundtrack so much. Daft Punk, dude. This is my favourite of it all: "Game has Changed."

 I know you cannot really tell from the illustration, but all the little wood pieces are actually laser cut and hand painted. It was an insane amount of work. At this point, I am not sure if it was worth the hassle because it looked computerized anyways! And I could make pretty convincing wood texture digitally. But it is definitely fun to paint with hands instead of staring at computer screens.
Look at these little dudes... I like them!

Keep posted for the Canzine Toronto posters with brand new images! I am so excited and grateful for Broken Pencil team for letting me paint two different images for this ad campaign.

And I will see you at this year's Canzine. Follow me on twitter @HyeinPain and tell me when you visit my booth at Canzine. I'll give you a free button just for being an owly person. It should be a lot of fun. :)

Canzine Toronto:
Sunday, October 23
Toronto – 918 Bathurst Centre
918 Bathurst St. @ 1 – 7 pm


Hieng Tang said...

these are great!!!

Hyein Lee said...

❤ Thanks Hieng ❤
Hope you do well at Montreal! Stay productive ❤